Returns
Your Returns Log Is a Shot List
Returns that say "not as expected" name the photographs you didn't take. How to read the log as creative direction, and what to shoot instead.
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Conversion
Why Your Expensive Products Don't Sell
"Too expensive" usually means "I can't see what the extra money is for." Four changes that explain a premium without discounting it.
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Retention
The Second Order Is the Cheapest Sale You're Not Making
Your returning customer has already settled price, trust and delivery. She's stuck on something else entirely, and most stores greet her like a stranger.
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